The fundamental concerns or selling points that a marketer seeks to address in a marketing campaign are the advertising platform.
Marketing is the process of discovering, developing, and delivering value to satisfy a target market's needs for products and services. It may involve choosing a target audience, choosing particular qualities or themes to emphasise in advertising, running advertising campaigns, participating in trade shows and public events, designing products and packaging that appeal to consumers, and defining the terms of sale, such as the purchase price, discounts, warranties, and return policies. The seller, who is often a retailer or manufacturer, is responsible for marketing.
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