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If one's goal was to increase scale and improve CPA performance and efficiency then the action marketing objective would be choosen.

A well-written marketing plan is essential to the success of any marketing strategy, and every effective plan is built around a number of thoughtfully created marketing action plans.

A marketing action plan (MAP) is by definition a list of specific steps you will take to achieve one or more marketing objectives.

As an illustration, your marketing objective might be to boost retention by 6% over the course of three years.

Individual marketing initiatives for this objective can include:

Investigate the reasons why people depart.
  • Examine the present freshmen advising program.
  • Make a clear representation of a persistent student (persona).
  • Evaluate the courses and programs with the highest dropout rates.

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