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Location analytics are part of the big data analytics that allows company opportunity to analyze the location data from mobile phones of employees.
What is Location analytics?
The process of adding a layer of geographic data to a company's data assets in order to gain more insightful information is known as location analytics. By providing a new perspective on trends and correlations in the data, this enables questions about various business processes to be asked in a wider context. Every employee in an organization can use spatial analytics and other analytics tools to interpret the data from a location-specific perspective, make predictions, and adjust business operations as necessary thanks to location analytics. The addition of location to an organization's analytics enables decision-making with more context and generates deeper insights that might not have been found with conventional, flat business intelligence (BI) data.
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