Location analytics are a part of big data analytics that allow a company the opportunity to analyze location data from mobile phones of employees.
Location analytics extract additional insights from a business data by adding a layer of geolocation information. Typically used for transactional data such as sales, logistics, and supply chain, this allows for new dimensions that help contextualize specific numbers.
More importantly, we can visualize the flow of goods, sales and deliveries by depth and distance. In general, most of the information generated across industries today already has at least a geographic component. Product route, origin, and point of sale information are already partially used for data classification and segmentation.
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