Location analytics is a part of big data analytics that enables a company the opportunity to analyze location data from the mobile phones of employees.
Location analytics is an extra layer of geographical data for a business that allows a company to extract more valuable insights, and gain a deeper understanding of its staff's or consumers' activities.
Location analytics combines geographic data on assets, transportation, infrastructure, and the environment with data on an organization's business operations and consumers to determine powerful answers to any business issue and share these insights with the rest of the organization.
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