Nixon tried to win over the Republican group of voters through his campaign.
- Nixon used this notion of conservatism to win over the silent majority. Sons of Vietnam War veterans and members of the rising middle class made up the silent majority. The silent majority thought that the government was getting too engaged in an effort to repeal a lot of it. They want to stop the massive expansion.
- Later, during the presidential campaigns of Ronald Reagan and Donald Trump, the phrase "silent majority"—used to describe Conservative voters who abstain from public discourse—reappeared.
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