If a business decides to act outside of the prevailing ethical norms of that community: 1) It risks damage to its reputation and ill will. Option 1 is correct.
Ethical norms establish the stage for a cogent working environment that contains justice, honesty, impartiality, and responsibility by providing guidelines for all organizations on how to behave well and avoid engaging in unethical behavior.
Honesty, compassion, and loyalty are among the other moral values that are encouraged by ethical norms. Additionally, moral norms cover rights such as the right to privacy, the right to be free from harm, and the right to life.
Three fundamental principles—respect for people, beneficence, and justice—among those commonly acknowledged in our cultural tradition are particularly important to the ethics of research involving human subjects.
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