In the United States, the regulation of advertising involves a complex mix of laws and informal restrictions designed to protect consumers from deceptive practices.
A demonstration or practice is uncalled for when it (1) causes or is probably going to make significant injury shoppers, (2) can't be sensibly stayed away from by purchasers, and (3) isn't offset by balancing advantages to buyers or to contest. In 1994, Congress established the three-part unfairness test.
to ensure that these standards are consistently applied by the FTC and other regulators. An unfair act or practice is one that: (1) causes or is likely to cause a significant injury to consumers; (2) cannot be avoided by consumers in a reasonable manner; and (3) does not outweigh the benefits to consumers or the competition.
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