Respuesta :
Setting advertising objectives, setting the advertising budget, developing advertising strategy, and evaluating advertising effectiveness are the four important decisions made when developing an advertising program.
Advertising is the action of calling public attention to an offering through paid announcements by an identified sponsor.
According to Kotler – Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.
According to the Advertising Association of the UK – Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.
Simply, advertising is a process of developing a paid communication message intended to inform people about something or to influence them to buy, try, or do something.
Setting advertising objectives, setting the advertising budget, developing advertising strategy, and evaluating advertising effectiveness are the four important decisions made when developing an advertising program.
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