It is true to say that the success of an advertising program depends on how well the advertiser can identify its audience. Option A is correct.
Advertising aims to promote a company's product or service in the market, attracting and retaining potential consumers.
For this, it is necessary that the advertising communicates in an aligned way the characteristics of the product to the values and desires of the target public, generating the desire and the persuasion for the purchase to be carried out.
Therefore, the purpose of advertising is to increase brand value and positively influence the consumer's perception of the product or service, creating value, engagement and strengthening the relationship, inducing the customer to consume.
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