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janice is in the market for a new smartphone when she sees an ad online touting the new features of the latest samsung model. she had not thought about buying a samsung and doesn’t know how much it costs, but the ad made her want to research this type of smartphone further. what feature of advertising does her response exemplify?

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jaquelinefvr

The characteristic of advertising that Janice's response to advertising exemplifies is persuasion.

What is persuasion in an advertisement?

It corresponds to the marketing techniques used by companies to develop psychosocial responses in potential consumers, generating the desire to purchase. Persuasion occurs when the consumer is attracted to an advertisement regarding the message, design, price or benefits of the product or service.

All advertising must be aligned with the consumer, their needs, values and desires.

Therefore, the smartphone brand advertisement was positive in generating in Janice the desire to seek more information about the product, with the persuasive techniques used in the advertisement favorable to the creation of value that retains and attracts new consumers.

Find out more about advertisement on:

https://brainly.com/question/1658517

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