In a direct marketing channel, there are no intermediaries between the buyer and the seller. The correct option is true.
A direct marketing channel is one in which products are sold from a manufacturer to a consumer without the middlemen.
A direct marketing channel only involves the producer and the consumer. There is neither a wholesaler nor a retailer.
Most firms make use of various channels to reach more customers and increase their effectiveness. However, some businesses are run using this type of marketing strategy that places the company directly in contact with its prospective customers.
Examples of direct marketing channels are telemarketing, Face-to-Face selling, an online store that offers its products via its online click-to-order catalogs, etc.
Therefore, that a direct marketing channel has no intermediaries between the buyer and the seller is true.
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