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The most Marketing frequent and well-liked method for gathering qualitative data is definitely interviewing. In a typical interview, the interviewee plays the respondent while the researcher sets the topic and asks the questions.

Marketing research is used to discover problems that may or may not be immediately obvious as well as to solve specific marketing challenges. Market analysis identifies the weak points of your company. interviewing existing clients' needs and the advantages of your product or service over rivals is also helpful. It helps you create effective market strategies and enables you to make well-informed decisions regarding your goods or services.

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