Using audience demographics, interests, and purchasing behavior, a target audience describes that group. You may essentially describe your aim.
The people you wish to reach are your target audience. They are the audience you want to read your document or that you anticipate will do so. You are creating your document with them in mind. Everything you write should be understandable to your intended audience.
adjective. A pleasing and attractive person or object is appealing. His actions had a sense of humor, which I thought to be quite endearing. That's a fantastic idea. Synonyms: appealing, welcoming, captivating, pleasant.
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