There are no middlemen between the seller and the buyer in a direct marketing channel. Typically, the seller is a manufacturer, as when a carpentry company sells bookcases to individual customers both in-person and online.
due to the absence of intermediary levels, Channel 3 is referred to as a "direct-marketing" channel. In this instance, the manufacturer makes sales to customers directly. A factory outlet store is an example of a direct marketing channel.
Direct Channel or Zero-Level Channel A channel known as direct or zero-level is one in which the manufacturer sells directly to the customer without using any middlemen. Businesses that make expensive goods, produce perishable goods, or have a small and concentrated target market frequently make use of this kind of channel.
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