Collegiate Licensing Company acts on behalf of more than 200 universities, bowls, and conferences to negotiate licensing agreements. The Collegiate Licensing Company is an advertising and intellectual licensing firm.
A licensing agreement is a legal contract between two parties, known as the licensor and the licensee .
In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
Learn more about the Licensing agreement here:
https://brainly.com/question/14681311
#SPJ1