In data analytics, qualitative data:
C. is subjective.
E. measures qualities and characteristics.
In data analytics, a qualitative data can be defined as a method of sampling or survey which typically involves the collection of information that are expressed through the use of descriptive terms or languages, rather than numerical value or percentage.
This ultimately implies that, a qualitative data is not specific and does not measure numerical facts. However, a qualitative data is subjective and it is typically expressed through the use of descriptive terms or languages.
In this context, we can reasonably infer and logically deduce that qualitative data measures qualities and characteristics.
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