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Double-dip makes ice cream. the only advantage double-dip has over its competitors is taste. double-dip costs more and has more calories per unit weight. promotions for double-dip should emphasize the experiential hierarchy of the abc model of attitudes.
a. True
b. False

Respuesta :

False. The ABC Model of Attitudes is a psychological model that explains how attitudes are formed, organized, and changed.

The Role of Affect and Cognition in Consumer Attitudes towards Double-Dip Ice Cream

The ABC Model of Attitudes is a psychological model that explains how attitudes are formed, organized, and changed. Attitudes are composed of three components:

  • Affect (how one feels about an object).
  • Behavior (how one behaves towards an object).
  • Cognition (what one believes about an object).

This model suggests that for an attitude to be formed, all three components must be present. Therefore, promotion for Double-dip ice cream should not emphasize the ABC Model of Attitudes, as the attitude a consumer holds towards the product is largely based on the affective (i.e., taste) and cognitive (i.e., cost and nutrition) components.

Learn more about ABC Model of Attitudes at: https://brainly.com/question/18545422

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