To create a durable advantage, a business must be able to do something that is extremely difficult for rivals to replicate.
Sustainable advantage is about perceived value contributed to goods or services that cannot be found elsewhere, not about cost savings.
Customers who submit their own designs for the business to generate do not necessarily guarantee that the finished product will serve the intended function because the business does not have complete control over it.
I understand that you are looking for:-
You are the founder of Shadow Skateboards, and you are considering methods of gaining and sustaining a competitive advantage. Which of the following changes has the best chance of quickly creating a sustainable advantage?
A. devoting significant resources to researching and developing new products that will bemore durable than competitors'
B. automating the manufacturing process to reduce production costs
C. allowing customers to upload their own image designs and help assemble the finishedproduct at retail locations
D. switching to a just-in-time inventory system to reduce inventory costs
The correct option is A
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