Strategic Planning is the sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies).
Discovering, creating, and providing value to meet a target market's demands for goods and services is the process of marketing. Choosing a target audience, selecting specific qualities or themes to emphasise in advertising, launching marketing campaigns, attending trade shows and public events, creating products and packaging that appeal to consumers, and defining the terms of sale, such as the purchase price, discounts, warranties, and return policies are some examples of what may be involved. Marketing is the responsibility of the seller, who is frequently a retailer or manufacturer.
Therefore, the sport management and marketing agency functions that are carried out for the four primary customer groups are Strategic Planning (i.e., talent, properties, corporate brands, media companies).
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