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when a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews, this is referred to as which of the following?

Respuesta :

This is referred to as Confirmation Bias.

What do you mean by Confirmation Bias?

  • Our propensity to selectively choose information that supports our preexisting opinions or ideas is known as confirmation bias.
  • Two persons with different opinions on a subject may encounter the same piece of information and feel justified by it, which is explained by confirmation bias.
  • The psychology term "confirmation bias" describes the propensity of people to exclusively look for evidence that validates their own beliefs. As a result, you become biased in favor of your initial viewpoint since you will only ever find evidence to support your original viewpoint if you only look for it.

To know more about Confirmation bias here

https://brainly.com/question/14210925

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