the vals framework group of answer choices is a well-known personality assessment. involves applying cognitive learning theory to segments that have low awareness of a product. examines the intersection of psychology, demographics, and lifestyles. is a study on the hierarchy of needs. is a form of geodemographic segmentation.

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The VALS framework examines the intersection of psychology, demography and lifestyle.

What is VALS Framework?

The US VAL framework will help you to segment the addressable market into different groups based on customer psychometric measurement behavior. This framework explains how each customer will behave differently in terms of values, attitudes, and lifestyles, commonly referred to as VALs. The eight current types of VALS are: Innovator, thinker, achiever, tester, believer, striver, creator and survivor. After individuals are classified based on their lifestyle, the marketer determines how the marketing elements fit into their lives.

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