Respuesta :
Salespeople need to remember the following statement regarding customer expectations:
- Many relationship fails due to unmet expectations
- The higher the custmer's expectations, the better, provided the seller can meet or exceed those expectations
- Salespeople must be able to manage their customers' expectations
- Customer dissatisfaction is often the result of unmet expectation (E)
Customer expectations represent the customers prediction about their experience when they use a product. How a customer build his experience is defined by his perceived performance of the product and how well it meets his expectation.
Customers expectations may come in different kind of types:
- Implicit expectations
- Explicit expectations
- Interpersonal expectations
- Static performance expectations
- Dynamic performance expectations
- Digital expectations
- Technological expectations
- Situational expectations
To improve customers expectations, salespeople should research their target market first. Ensure what expectations the target audiences already have. Utilize personalized marketing strategies based on the marketing research data. Give respon to customers promptly and try to direct them the correct resources that can solve their problems. Use clear communication and simple language. Ensure your customers about their data and privacy protection. Anticipate potential challenges for customers and prepare the contingency plans. Simplify the buying process and provide great experience for customers.
Learn more about Customers Expectation here: https://brainly.com/question/28214822
#SPJ4
