Respuesta :
Putting money into upgrading the plants to lower the reject rates at all of the company's facilities.
The company will not be able to increase its market competitiveness by investing in plant upgrades. It can only possibly reduce the reject rate by 50% in roughly two years. After all of the parts, equipment, and materials have been received, upgrades typically take a year to complete, and it will take another year to determine how the upgrades affect production.
The majority of the footwear industry is made up of brands like Nike, Reebok, Adidas, and Puma. Basketball shoes, running shoes, and soccer shoes are just a few examples of specialized segments of this market where performance is the primary consideration.
However, some customers think fashion is important, which has put the footwear industry in a creative phase where performance and fashion are combined to create a new mix known as the lifestyle division. Because Nike and Adidas compete for mind share, or the attention of consumers, they use marketing strategies like brand ambassadors, product proliferation, and price to their advantage.
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