One of the features of using web mining is that it improves website usability. this usability refers to how easily website users can query and interact with the site.
Web mining enables website owners to collect data about how visitors are using their site, allowing them to optimize the design and layout for better usability. This includes making it easier for visitors to find relevant information, complete tasks, and interact with the site in the way they desire.
Web mining usability features can include user interfaces, navigation menus, search functions, and other tools that make a website easier to use and more intuitive. They can also include features that enable users to customize the look and feel of a website to their own preferences. Other web mining usability features may include data visualization tools, data mining algorithms, and machine learning models that can help users better understand the data on a website.
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