In 2018, spotify was available in many countries around the world. the same year, spotify offered an attractive deal available only to students—spotify premium, hulu limited, and showtime, all for one monthly payment of $4.99. the fee is half the amount charged for a standard spotify premium account. to qualify for the deal, students must provide their information, such as name and birthdate, to spotify and its third-party partner, sheerid. sheerid is a verification service utilized by companies to confirm various personal attributes and qualifications. in this case, your current student status at a title ix school is in a database, which is accessed by sheerid.
In making this offer to students, Spotify is? a. engaging in perfect price discrimination, charging each individual based on her or his willingness to pay. b. using the hurdle method, getting people to self-identify their willingness to pay by requiring them to overcome one or more obstacles. c. engaging in group pricing, where the market segments are students and nonstudents.