The important risks and assumptions part of the business plan should account for the possibility that - competitors may go for underpricing.
It is acknowledged that there are critical risks involved with development when a business is first launched.
Some of these assumptions should be included in the business plan. Investors may seriously doubt your business's trustworthiness and the value of their financial investment if they learn about some unreported bad aspects of your business or its product.
Using a price strategy based on competitors to undercut the competition. The goal of a penetration strategy is to grow market share by entering a market with prices that are much lower than those of the competition.
The business plan is supposed to identify the issues and dangers that must be managed during the development and expansion of the organization.
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