Which of the following products is more likely to require a adaptation strategy for foreign market because of its higher degree of cultural grounding?

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09-12-2022
Business

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Which of the following products is more likely to require a adaptation strategy for foreign market because of its higher degree of cultural grounding?

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Tundexi Tundexi · Answer 1 · 2022-12-13T18:08:16+01:00

Clothing is one of the products that is more likely to require a adaptation strategy for foreign market because of its higher degree of cultural grounding.

What is use of adaptation strategy?

In marketing, an adaptation strategy refers to a strategy that is geared towards meeting the needs of the market, planning all business activities with the aim of efficiently meeting the specific needs and respecting the values of local consumers.

When entering new market, we can see that country can prefer non-alcoholic beer. The company has to adapt to the situation and decide to produce more beer which results preferable for the chosen country/market. As in the case of standardization, the adaptation strategy is better suited in the presence of the following factors such as differences between customers/consumers, in local competitive conditions, in local legal conditions, high degree of service in the company’s offering.