The change from the production era to the sales era was facilitated by sophisticated production methods.
Business people thought that high-quality products would sell themselves during the manufacturing period. But throughout the sales age, selling—or persuading others to buy—was prioritized. (1) Production, (2) Selling, (3) Advertising, and (4) Stakeholder Relationships are the four stages in the evolution of marketing. During the production era, distribution and advertising were the main priorities. The post-World War II boom in consumer products and services helped usher in the production era of marketing. The products, merchandise, or services that a business sells to paying clients are referred to as sales in the business world. The process of creating or manufacturing the goods that clients of a firm purchase is referred to as production.
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