Image is a set of clear, consistent, and specific attributes or characteristics that define our company in the consumers mind.
Any individual or group who uses a good or service for the last time is referred to be a consumer. Here are some illustrations: a someone who pays a hairstylist to cut & style their hair. corporation that purchases a printer for business purposes.
A person is referred to as a consumer if they buy goods or services for their own use rather than for manufacturing or resale. A customer is someone who makes the choice of whether or not purchase a product there at store or a person who is influenced through marketing and advertising.
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