According to the theory of media cultivation, three factors—institutions, messages, and publics—have an impact on how viewers see reality.
Functionalism recognizes the role that media and technology make to societal stability, from enhancing work to facilitating leisure time. Conflict theorists are more interested in how technology perpetuates inequality inside and across societies.
Heavy watchers, according to social cognitive theory, are more inclined to internalize and imitate this celebrity-like behavior, and social media give them the means to do so. Our position in the media ecosystem has changed from that of content consumers to that of content producers with the rise of social media.
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