We are persuaded by informal logic because we can develop arguments by filling in missing information.
Informal logic involves the principles of logic and logical thought which exist outside of a formal setting. Informal logic attempts to provide advice to "real life" arguers in an attempt to enable them to argue more reasonably, to avoid fallacies, and to achieve greater success in persuasion through cogent, well-reasoned argumentation. It is an attempt to develop logic suited to the purpose of understanding and improving thinking, reasoning, and argument in real life contexts. It combines accounts of argument, proof, evidence, and justification with an active outlook which focus on their usefulness in the analysis of real life arguing. We are persuaded by informal logic as arguments can be developed by filling in missing information.
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