Respuesta :
False. At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are not examples of external sources.
The utilization of data released by external organizations is referred to as using external sources of data collecting. Externally obtained information cannot be used in its current state. Changes must be made in accordance with the nature of the study project.
Trade journals, company annual reports, press surveys, census reports, etc. are a few examples of external sources used to gather data. Data from external sources might not be correct. Undoubtedly, data must be verified before being used. It's difficult to find external sources. They require financial investment.
So, at Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are not examples of external sources.
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