after salespeople generate leads, they must _______ those prospects by determining whether these pontential customers can afford the products and are in the position to make this decision
qualify

Respuesta :

Salespeople must qualify leads they have generated by ascertaining whether potential clients can afford the products and are in a position to buy them.

Prospecting and qualifying, the initial stage of the selling process, entails finding potential clients and determining whether they have the means and desire to make a purchase. Those individuals and groups are eligible candidates who fit these requirements. Among other things, you should take into account the industry, company size, company priorities, and present difficulties. If they don't perfectly match the customer profile, that's okay. After all, ideal client profiles aren't always entirely compatible with businesses in the real world.

An identified need: A need that is not being met is the most fundamental requirement for identifying whether someone is a prospect for a product. Prospects who are aware of a need should be given priority by the salesperson, but those who are not yet aware of one should also be taken into consideration. Prospecting. Prospecting is the initial stage of the sales process. You locate potential clients in this stage and assess whether they require your good or service and whether they can afford what you have to offer.

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