Respuesta :
True. Electric power companies often give advice on how consumers can use less electricity during the summer and save money on their electric bills. This is an example of demarketing.
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently. Since the initial interests in the subject area of how to market strategically in times of shortages began, different viewpoints have been offered as to how the firm should pursue demarketing.
Demarketing" that some commodities are either unsafe for users or in little supply. These commodities must be carefully managed. Therefore a term coined “Demarketing" was described as "that aspect of marketing that deals with discouraging customers in general or a certain type of customers in particular on a temporary or permanent basis."
"Demarketing is the science of limiting demand for something, such as the demand for water when there is a lack of supply." It refers to any attempt to deter people from purchasing a certain product. Companies can use it to regulate product use, pricing, or demand in a number of conditions.
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Complete question: True or False. Electric power companies often give advice on how consumers can use less electricity during the summer and save money on their electric bills. This is an example of demarketing.
