In its purchasing department, a firm pursuing differentiation would be open to purchasing high-quality inputs even if they cost a little more is false.
The foundation of differentiation strategy is the idea that one needs to have a distinct positioning. Higher prices serve as a sort of "make up" for their higher costs, whereas differentiation leadership concentrates on offering advantages that create value for customers.
Therefore, Many businesses try to cut costs while simultaneously improving their goods and services as part of an integrated cost leadership/differentiation strategy. Companies could invest in creating overall quality management systems and enhancing marketing efficacy in order to successfully implement this strategy.
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'in its purchasing department, a firm pursuing differentiation would be open to purchasing high-quality inputs even if they cost a little more. true/false
