The four elements of the fundamental marketing mix are strategically combined to form the marketing program.
The marketing program is a technique of conceptualizing the total scope of our marketing endeavors for the whole business. By our particular products or product families, this is dissected. There are products that occasionally cluster together because they share a similar quality or brand. That is referred to as a product family.
A marketing program outlines the outreach and PR initiatives that will be implemented over time, along with how the business will evaluate their success.
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