The difference between normal and economic profits is creative destruction.
Creative destruction is an economic concept most closely associated with the Austrian-born economist Joseph Schumpeter since the 1950s. Schumpeter derived it from Karl's Marxian studies and popularized it as his theory of economic innovation and business his cycles. Sometimes called a Schumpeter storm.
Disruption can be defined as the decline of a practice, process, product, or service over time, followed by something more innovative and disruptive. It is based on the principle that old assumptions must be broken in order for new innovations to benefit from existing resources and energies.
An example of disruption in history is Henry Ford's assembly line and how it revolutionized the automotive industry. But it also shut out the old market and put many workers out of work.
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