when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? a quotation marks b apostrophes c italics d square brackets

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10-12-2022
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when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? a quotation marks b apostrophes c italics d square brackets

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shubhamsinha3013 shubhamsinha3013 · Answer 1 · 2022-12-15T16:56:57+01:00

The correct answer is quotation marks. When fine-tuning paid search advertising, you use the quote marks sign to convert a broad-match term to a phrase-match keyword.

If we put the keyword between quote marks, as in "India hotels" or "Brainly App," the ad will be eligible to display when a user searches for India hotels or Brainly App, in that order, and maybe with additional phrases before or after the phrase. For example, if you advertise on "India hotels", you don't want to show up for searches on "hotel India". It means phrase match also permits your ad to show when someone adds phrases before or after, like "best India hotels, or "best 12 hotels in India". A phrase match is more specific than a broad match.

learn more about "Keywords" here https://brainly.com/question/29511963

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