Respuesta :
1. Acknowledging the issue Understanding the need for a service or product is the first stage in the decision-making process for consumers.
In order to understand consumer behaviour, it is important to understand motivation, perception, attitudes, and beliefs in addition to lifestyle.
The third step of the consumer buying decision process is the evaluation of alternatives. Customers assess all of their product and brand alternatives at this stage based on a scale of characteristics that can provide the advantage they are looking for.
The three styles of decision-making are nominal, which involves little to no searching for alternatives, restricted, which involves some but not much searching for alternatives, and extended, which involves thorough searching for alternatives and post-purchase analysis.
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