At the structural level of relationship marketing, a firm uses financial and social bonds but offers value-added services that are not readily available from other firms.
Relationship marketing is the word used to describe the actions made by the business to build and sustain profitability and a lasting relationship with its clients.
Relationship marketing differs from traditional marketing in that the former places a greater emphasis on customer satisfaction and retention, which leads to long-term relationships and repeat business, whereas the latter placed more emphasis on customer acquisition and one-time sales without placing as much emphasis on fostering relationships.
In place of bulk marketing campaigns, businesses now use tailored marketing techniques. Customers are more satisfied when businesses give them exactly what they want and stay in touch with them effectively.
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