Respuesta :
regression equation from given parameters is sales = 7023 can be expected with a toothpaste price of $2.50 when the drugstore chain uses no advertising for senso white and uses leaflets for a competing toothpaste.
sales = 9897.875 -949.518*price - 501.432 *other tooth paste brand advertised, here price = 2.5 and other tooth paste brand advertised = 1, apply this to equation, sales = 9897.875 -949.518*2.5 - 501.432 *1=7022.648 approximately 7023. here are the dummy variable's values. Senso white advertised with leaflets, Senso white advertised with Indialy newspaper, Senso white marketed with booklet contain images will be zero, while other products will continue to be advertised in news papers. this is because this entire advertising strategy is used. They only run advertisements for other tooth paste products, which are advertised with leaflets and have a value of 1, because this is the situation's reality. Giving out leaflets or pamphlets in public is known as leaflet marketing. Flyers are often single pieces of paper, while leaflets are typically folded and presented in a little more complex manner, but there is no real difference between them legally. business model known as advertising involves purchasing space to market a positive, negative, or abstract idea.
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