Drinking can help people escape from uncomfortable situations in two ways: first, the taste of alcohol and its immediate consequences may be pleasurable (positive reinforcement).
A desirable or enjoyable stimulus is added following a behaviour, which is known as positive reinforcement. When a behaviour is reinforced by a pleasing stimulus, it is more likely to occur again.
It is a positive parenting approach that is employed for a number of goals and in a wide range of circumstances because it builds on the positive behaviours that have already been shown, reinforcing the inherent tendencies towards good behaviour in the person you are trying to train.
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