Check my answers?
1. ____ influences on consumer behavior include family, opinion leaders, and reference groups, such as friends, co-wokers, and professional associates.
a. Psychological
b. Social **
c. Cultural
d. Personal

2. The last step in the marketing research process is to
a. collect data
b. analyze the data
c. prepare a report**
d. study the current situation

3. ___ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objects.
a. Operations management
b. Controlling
c. Marketing
d. Financial planning**
4. A "buy" decision that involves the logical evaluation of product attributes, such as cost, quality, and usefulness, is based on ____ motives.
a. emotional
b. psychological**
c. production
d. rational