Executive Summary
In a market where the amenities offered to renters can be a determining factor of success, there is
a unique opportunity to create solutions to two common problems. The first of these problems is
a waste of outdoor space. The second is a growing number of dog owners neglecting to clean up
after their pets.
Kimberly Woods has a large commons area that has fallen into disuse. This patio area was once
used for grilling and picnicking. However, recent restrictions on grill usage in Arapahoe County
have caused the patio areato become abandoned. A better use for this space must be found.
Additionally, the community is experiencing a burgeoning in the number of dog owners. Despite
being provided with the necessary equipment to do so, many residents neglect to pick up after
their dogs. As a result, the grassy areas on propefiy are being littered with dog waste. This is
not only unsightly, but smelly, and can present health dangers including E. coli, giardia, and
salmonella.
By building a dog park where the unused commons area is, Kimberly Woods will be able to
solve both of these problems while adding an opportunity to increase revenue. Once the dog
park is finished, a new program called the Pet Relief Service will be implemented. This service
will allow renters to pay an extra fee in order to have a staff member take their dog to the dog
park once during their work day. This will generate extra income, and save money by lessening
potential damage to the apartments.
The proposed timeline will allow staff to complete construction while fulfilling normal duties
and can be implemented within a six week period. The first step is to advise current residents of
the new amenities. Construction of the dog park will then commence and last approximately
four weeks. Midway through the construction, we will train the staff on the Pet Relief Service
procedures and implement the external advertising campaign. A series of surveys beginning four
months after implementation will serve to identify successes and needed changes.
This project will require a minimal one-time investment. A large percent of the $ 143 1 .00 budget
will go to covering the cost of constructing the fence for the dog park itself. The Pet Relief
Service will begin recompense of the initial budget within its first month.
Long term benefits reach well beyond the immediate. The complex will enjoy a decrease in pet
waste on the grassy areas. In conjunction, the potential health risks will also decline. An
additional benefit is the added revenue from the Pet Relief Service. Based on initial estimates,
Kimberly Woods will see a $387.00 profit starting in the first month. The initial investment will
be paid for within four months

Rewrite that Executive Summary and create a concise and effective version that uses indirect format and removes all negative language and references to "problems." Your revision should be 1/2 page maximum.

it is overly long and wordy
it identifies problems using negative language
it buries profit and cost info in two paragraphs
it takes too long to get to the actual thing being proposed