1-What piques your curiosity about the story?
2-What’s new about the story, and why do you want to tell it now?
3-Why will the reader or viewer care about the story?
4-How can we tell this story digitally?
5-What questions will you need to ask to get this story, and what sources will you need to consult?
6-How much time will you need to produce the story, and how much space/time do you think the story deserves?
I hope this is right!