Wd-40, inc. markets only one product, its namesake chemical lubricant. the company offers the product in several different container sizes: smaller ones for household use, and larger ones for industrial use. wd-40 would be considered as having a
WD-40 is considered as having a narrow product mix. Product
mix is also known as product assortment. Product mix means the variety and
number of product lines the company or business is offering. Product mix is to
be improved from time to time as customer changes it needs, so product managers
shall create new product lines that meet the needs of the clients.
