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A perfume advertisement uses classical conditioning to increase product appeal. to do this, it pairs the attractive face of the actor brad pitt with its perfume chanel no 5. if brad pitt elicits an innate response from you, he is being used as a(n) unconditioned stimulus. unconditioned response. conditioned response. conditioned stimulus.

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in this case,  he is being used as a(n) unconditioned stimulus

unconditioned stimulus is a stimulus that give natural uncontrollable response. When people see something beautiful (such as beautiful plants or beautiful face), we will associate that object with a positive sense of smell, which is why the advertisers choose to use brad pitt to promote the product.

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