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In order for martha to categorize prospective buyers into groups that have common needs and will respond similarly to a marketing action, she will need to effectively complete a ______________.

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There are four methods in order for Martha to sell her product to prospective buyers:
1. Know the principal attributes of a product.
2. Find how the customers rate are choosing these with respect to these attributes.
3. Find where the company's product is on these attributes in the customers mind
4. Place the company in a different poition in the minds of the customers.

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