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Nigel came to the u.s. on a swimming scholarship. after a few months of frustration with trying to find swim goggles like he used in his native country, he started a website that offered specialty goggles for swimming, skiing, and snowboarding. before launching the website and filling orders, nigel spent a few months going to swim meets and gathering preferences about goggles from other swimmers. nigels actions:

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Nigels actions demonstrated his need to better understand the market.

Whenever an entrepreneur about to enter an unfamiliar market, they often surrounded themselves with a lot of experts that have deeper information regarding the market/products, which is why Nigel set up meetings in those conferences.

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